The Case of the Irish Counterfeit Vodka

Anna Fleet
by Anna Fleet | December 18, 2013 @ 12:23 pm | 0 

It may sound like a tale from a Sherlock Holmes’ novel, but a small batch of counterfeit Smirnoff red label vodka has been making its rounds in Ireland.

Luckily, the Food Safety Authority of Ireland (FSAI), with support from the Food Standards Agency in the UK, sniffed out the fake hooch in a move that would have made Watson proud.

According to FSAI chief executive, Prof Alan Reilly, a laboratory analysis was conducted to reveal a lower alcohol content in the Irish counterfeit vodka (sold in 1-liter bottles) compared to the required 37.5 percent alcohol in the genuine vodka.

Although no contamination has been detected and the source of the alcohol is still unknown, Reilly says that the FSAI is advising vigilance when purchasing [vodka] products…”if [consumers and businesses] have any doubt about authenticity don’t purchase or consume it…it would be unwise for anyone to drink it.”

The counterfeit Smirnoff vodka—labeled “Produced in Ireland” with an Irish address—was first uncovered in Irish retail stores and pubs. The genuine Smirnoff vodka contains a genuine label that reads “Produced in the United Kingdom” with a UK address.

Ireland’s businesses are legally responsible to buy from registered distributors and wholesalers to ensure food and drink quality complies with all food safety laws.

For now, the FSAI has ordered all retail and food businesses to immediately remove the fake vodka from shelves and bars, and to notify them immediately.

Source: Irish Times