Starbucks, the world’s largest coffee chain, is expanding into new markets which will sky rocket the company’s success to unprecedented levels. In addition to the highly successful coffee segment of the company, Starbucks announced earlier this year that they would be opening Evolution Fresh, their first juice store, in Bellevue Washington. This week, they’ve just revealed they’ll also be opening their first Tazo Tea Shop near their headquarters in Seattle, Washington, in October of this year.
The decision to expand into tea was an easy one for the already-successful company. “We see Tazo as fitting into our emerging brands portfolio,” Holly Hart revealed in a statement to the press this week. “We see it as a huge potential and a multi-channel opportunity.”
The company purchased Tazo in 1999 for $8.1 million.
The 1,700 square-foot store will offer more than 80 varieties of loose-leaf tea. Customers can work with cafe employees (referred to as “tea partners”) to create customized blends to either brew and enjoy in the store or take home.
Lattes and iced teas will also be available for consumers – as well as packaged chocolates, infused sugars and honey. And while the flagship store will not feature the company’s infamous green dot logo, it will have pastries and treats for sale, similar to their traditional coffee shops.
There are no plans to open additional stores yet but the company did note that Tazo is now a “$1.4 billion brand” and they plan to use it to its full potential.
Would you make your way to a Tazo Tea Shop if there was one in your area?
Sources: HuffingtonPost.com, Businessweek.com