Despite being the largest (and arguably most successful) hamburger chain in the world, McDonalds still struggles to score high points all across the board.
While sales are high for the popular company as the McCafe rebranding is being rolled out everywhere, the fast food restaurant is still falling short when it comes to customer satisfaction.
Data collected for the American Consumer Satisfaction Index reveals that McDonalds scored the lowest in its category at a disappointing 73 percent.
The news didn’t sit well with the company and they wasted no time responding to the criticism. McDonalds’ PR team released this statement yesterday:
“At McDonald’s, customer satisfaction has, and continues to be, a top priority. We take all customer feedback seriously. Our internal and third-party research shows that we continue to make progress in satisfying our customers. Business results also reinforce this. In fact, the producers of the American Customer Satisfaction index said that McDonald’s customer satisfaction is at an all-time high. Still, we know we can do more by continuing to offer our customers great value, menu variety and a positive service experience every time they visit our restaurants.”
Fast food chains scoring higher than McDonalds include Papa John’s (at 83 percent), Little Caesars (at 82 percent) and Subway (at 82 percent). Other notable rankings include Burger King at 75 percent, Wendy’s at 78 percent and Dunkin’ Donuts at 79 percent. You can view the full list here.
Do you think McDonalds has poor customer service?
Sources: Foodista.com, theacsi.org