Lay’s has officially announced the top three contenders for their popular “Do Us a Flavor” contest. The contest encouraged individuals to come up with cool new flavors that consumers will love. After receiving over 3.8 million submissions, the popular chip company hired judges to narrow the field down to three. The three flavors that made the cut were announced yesterday.
So, which unique combinations and flavors were chosen as the top 3? Cheesy Garlic Bread, Sriracha (a popular Thai hot sauce) and…wait for it…Chicken and Waffles.
Chip lovers will have the final say of which flavor ends up in stores permanently and consumers have until May to vote. There will be only one top flavor chosen by consumers, however, if the other flavors sell well, they may very well be included in the 2013 permanent line up.
“Who knows, we don’t know what’s going to happen.” said Ann Mukherjee, chief marketing officer at Frito-Lay. “Our intent is to keep the one that people vote for.”
Not only will the creator of the winning recipe have the honor of their recipe being featured in the new Lays’ product lineup but they’ll also receive a whopping $1 million – or one percent of the chips’ total sales – whichever is higher. The runner-ups will each win $50,000 as well!
Each year, Lay’s adds about one new flavor to their lineup. Last year, the chosen flavor (not created by consumers) was BLT.
The 3 flavors are expected to hit stores by next week, although some stores already have them on the shelves.
Have you tried any of the new flavors? Which one do you think should win?
Source: Huffington Post