Boston Beer Company Jumps on the Whiskey Bandwagon

Mike McAninch
by Mike McAninch | June 19, 2012 @ 5:53 pm | 0 

Boston Beer Company (NYSE:SAM) announced Monday its plans to get on board the Whiskey train. In recent weeks several distillery companies have been significantly expanding their output capabilities in this fast growing liquor and now a beer brew master is joining the competition. Boston Beer Company has partnered with Berkshire Mountain Distillers and intends to begin shipping two new ‘Cinder Block’ branded whiskeys to stores in 2015. The first batch of 12,000 bottles should make for a good weekend party!

Berkshire Mountain Distillers is located in Sheffield Massachusetts near a mountain spring. They currently make Ragged Mountain Rum, Ice Glen Vodka, Greylock Gin, Ethereal Gin, Berkshire Bourbon, and New England Corn Whiskey all of which are grain based save the molasses based rum.

Boston Beer Company is the home to the Samuel Adams family of beers; they brew 53 varieties of beers, including some seasonal and some limited edition beers. Their Samuel Adams Boston Lager brags about its use of strictly two-row barley which has lower protein and higher sugar content. Most American lagers use six-row barley while German and English brewers prefer to use two-row.

At noon Tuesday, the Boston Beer Company was trading up 4.46% at $118.76, outpacing the Dow Jones Industrial Average by 3.68%.

Foodbeat’s take: If there is one thing a starving American economy needs, it’s more $40 bottles of whiskey. 2012 is quickly proving to be a big year for liquor as many companies expand operations, merge, or create partnerships in order to cash in on the biggest single sector growth in the economy.

Source: The Berkshire Eagle, Wall Street Journal